Wiral is a Norwegian brand specializing in cable camera systems designed to help creators capture dynamic motion shots. Founded in 2016, the company developed Wiral LITE, a portable and user-friendly cable camera tool that allows filmmakers, sports enthusiasts, and content creators to achieve cinematic angles in places where drones might not be practical. Wiral LITE was successfully launched on Kickstarter in 2017, raising over $1 million in pre-orders. The system includes a lightweight cable camera unit, rope systems, remote controls, batteries, mounts, chargers, and travel cases. It has been tested and approved by major industry players like GoPro, Nitro Circus, Red Bull, and the US Olympic Committee.