SJCAM, founded in Shenzhen, China in 2005, is a manufacturer specializing in affordable action cameras and related accessories. They aim to provide cost-effective alternatives to higher-end brands, making action cameras accessible to a wider range of users, particularly outdoor sports enthusiasts and content creators. SJCAM is a significant player in the budget action camera market, offering a range of capable and feature-rich cameras at competitive prices, making action shooting accessible to a broader audience worldwide.