Inspired by the depth of emotion he witnessed at vinyl listening sessions organised during his tenure at the Bridgestone Museum of Arts in Tokyo, Hideo Matsushita was determined to enable more people to experience the warmth of analogue listening. In a small Shinjuku apartment, he established Audio-Technica and began developing cartridges. Audio-Technica headphones, turntables and microphone systems are used across the globe in a wide variety of applications, from live concert tours and recording studios to theatres, educational facilities, and houses of worship. There are also millions of music enthusiasts, gamers and content creators who use their products every day.